SOCIAL & PLATFORM PUBLISHING

Social Content & Platform Publishing

I support the distribution, publishing, and optimisation of video and content across social and owned platforms. My work focuses on getting content in front of the right audience through strong packaging, platform-first publishing, and consistent rollout across video, podcast, web, and search-driven channels.

Youtube

Video publishing, Optimisation, Shorts

Podcast Platforms (Buzzsprout, Spotify)

Episode publishing & Distribution

Owned Websites (Ghost CMS)

Content Publishing and Distribution

Google Business Profile

Social style posts, offers, events, and reputation management

Podcast Video Publishing & Distribution

Platform: YouTube, Buzzsprout, Website
Role: Video direction, publishing & optimisation

I directed podcast video production and managed publishing across YouTube and podcast platforms. This included writing titles and descriptions, organising episodes, selecting clips, and coordinating distribution across owned channels to maintain consistency and cadence.

Short-Form Podcast Clips

Platform: YouTube Shorts / Social-ready video
Role: Clip selection & optimisation

I identified strong moments from long-form podcast episodes and repurposed them into short-form clips designed for fast consumption. My focus was on pacing, hooks, and clarity to ensure clips worked in a social context while staying on brand.

Google Business Profile Content

Platform: Google Business Profile
Role: Content creation & publishing

I created and published social-style posts for Google Business Profile, including campaign updates, offers, and events. This involved writing concise, action-focused copy, selecting visuals, and aligning posts with broader marketing campaigns to support visibility and engagement.

Campaign Video Distribution

Platform: Social & web channels
Role: Distribution & rollout support

I supported the rollout of finished campaign and feature videos by publishing content across relevant platforms, writing platform-specific captions, coordinating posting schedules, and monitoring performance.

Video production handled by internal creative teams.

How I Approach Social Content

I approach social content with a platform-first mindset. That means understanding how content is packaged, where it lives, and how audiences interact with it. My focus is on clear messaging, strong hooks, consistent rollout, and ensuring content is optimised for each platform rather than posted generically.